Brands go high with emotional quotient

Today consumer’s perception and value of a brand as an entity, product or service has become increasingly intricately woven around each other. As a result, brands have started working to create an appeal that is more personalized, customized and importantly that which connects with the people at an emotional level. What is evident by adopting this approach is that though outwardly they are not focused on sales or promotions. They want to create and maintain relationships with their consumers founded over their experiences. Continue reading Brands go high with emotional quotient