Today’s generation believe in what they perceive and don’t just vaguely accept what is been tried to be sold to them. This awareness among them is a result of globalisation and the status which media has acquired. Advertisements are one such source of media which not only attempt to boost the demand of a product in market but also convey the facts associated with them. But what here one needs to ask oneself is how reliable and ethical are these advertisements. Continue reading Are Morals and Principles A Necessity in Advertisements?