Advertising’s basic principles are those of salesmanships’. The sole purpose of advertising a thing is to make sales. It is not to create a general effect, not to keep a brand name out there, not to primarily aid other salesman. Treat advertising as a sales activity. The only difference, probably, is the degree of these two activities. Advertising is numerously multiplied salesmanship. It may communicate with masses while a salesperson only talks to one. Continue reading Why Advertising is salesmanship?
Social media has changed the classic PR and has offered start-ups and evolving brands seamless opportunities to attract traction to their digital and physical outlets. Although mixing old and new media trends might sound like the perfect marketing strategy, one should not ignore the traditional pr rules while using social media channels. Continue reading Social Media Tips for Start-ups and growing brands
“Don’t be cruel.” Is the motto that advertising agencies should adopt for freelance writers. Continue reading Treating Freelance Copywriters Right!
Marketing is one of the key elements of any business. This leads to higher profits, increased customer base and a better overall brand awareness. Continue reading How Outsourced Marketing can help increase the value of a brand?
1. Humor – Nothing captures our attention like a well-executed ad with humor in it. Does not really matter weather it is subtle, loud or in the face. As long as it’s being noticed and is making smile, the job is done. Ad agencies have understood this and have gone beyond the boring content.