Here are some unique steps for you to develop a marketing strategy that will outstand from the others and thereby enhance your brand presence.
Doing things just because someone else or some other brand has done it is possibly seen most of the times being done by brands. This practice however leads to redundancy and eventual saturation of a marketing channel. For example if you want to advertise your brand through an ad agency in Delhi NCR make sure that the approach and marketing medium you take is effective for your brand in an exceptional way.
Doing something that is completely unexpected is the only way that a media buzz can be created. People only talk about those brands which are doing something apart from the obvious or something that breaks stereotypes. For example this trend of creating something that breaks the norms in the stereotypical world is being followed by several ad agencies in India. An example for this is the new Dabur ad which showcases a woman who is a cancer survivor and does not have hair. It shows that beauty for a woman is not defined by hair but by that particular individual.