Short recordings or a short clip of the song being advertised sometimes does the trick. A lot of companies use this since it holds the essence of the music and can be used in a lot of ways.
Events like rallies, fashion shows and other concerts that attract a media and audience can be performed at in order to create awareness and popularity. A lot of musicians perform for free in these events just to promote their music. A lot of ad agencies in Delhi are promoting brands in music through these platforms since they target a lot of people at once.
Another method is exploring social media forums where fan pages can be created and more interactive based contests etc can be done. Social media has immense potential in today’s time especially since a large no. of fans of music are young and highly socially active. Here tools like Adwords, SEO etc can be implemented in order to channel online traffic to the particular page. Being an Creative Agency in Delhi, it needs to identify its T.G. and target them through platforms that are most highly used by them and thereby increase awareness and brand image in the music industry.