Today mobile has become one of the leading mediums for marketing and advertising for brands. Combined with online forum it has drastically become one of the most popular forums for brands to create a brand identity for themselves.
Several advertising agencies in India are utilizing this medium to its potential since it targets specifically only those people who are the potential customers or target audience. Through this the campaigns or promotional tactics can be modified and customized as per the tastes and preferences of customers. The attributes of mobile are different from those of other mediums. In mobile customized and custom centric messages play a very important role in the promotion process since they can then be targeted as per the needs and wants of customers which vary with people.
Here tailor made campaigns can be created which target specific customers thereby breaking the clutter created by other advertisements on other forums. Also, a customer will always appreciate a brand that creates products matching his/her needs making one feel unique and special. It’s this very quality that leads to customer loyalty and goodwill of a brand. Being an ad agency in India it is becoming increasingly important to explore this medium to its potential.