Biscuit Brands Playing A New Card In The Indian Market

Apppl CombineThe biscuit brands in the Indian market are dominating the organized branded space in the market. According to recent reports, biscuit brands are dominating around 10 % of the FMCG market in India.

The reasons behind these numbers are many. For example lately it is being noticed that more and more biscuit brands are coming up with premium packaging and pricing like Rs. 50 which was unheard of a few years ago. Also due to changing consumer tastes and rising health consciousness the demand for healthy biscuits has increased considerably. Due to this many brands have started investing to a large extent on low fat and healthy fibre biscuits to meet the demand rise. Also many ad agencies in India are investing a great deal in advertising biscuit brands to their fullest to increase awareness to a large extent.

The challenge however that companies are facing is how to create a new positioning in the minds of those consumers who are still purchasing a lot of cream filled biscuits to switch over to premium brands or low fat and high fibre biscuits. The complication being faced by any ad agency in India is on how to break the clutter in the completion in order to reach the consumer.

Advertisements

Published by

Apppl Combine- A to Z Advertising

APPPL Combine is a hybrid & innovative fast growing multinational marketing communication agency which operates on a borderless front, having owned offices in Singapore, UK, India and Hong Kong.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s