It’s always surprising to see how many small businesses still don’t have a website. When 81% of consumers report that they research online before making buying decisions (and a staggering 94% of business-to-business buyers do research online) it’s obvious that if you don’t have a website, you’re missing out on potential sales.
Not having a website means missing out on one of the most powerful marketing tools available to businesses. Simply put, if you’re not online, you’re invisible to many of your potential clients. Unless they’re in your local area and happen upon your offices or storefront, customers aren’t going to know you exist without a website.
It’s not just the loss of direct sales that will damage your business if you don’t have a website. Many consumers see a well designed and frequently updated website as a sign that your business is credible, trustworthy, and not some ‘fly by night’ operation. If you can’t refer potential customers to a website they may believe you do not take your business seriously. This is where brand management in Delhi can help you establish a reputation for your business online.
Another benefit of having a website is that it can even the playing field between you and larger or longer-established competitors. A professional looking website that ranks highly in search engines can make your company look more successful than it really is. With the help of a brand design agency or an ad agency in Delhi you can build a professional-looking website that will help you compete with the major players in your industry.
Another great reason to invest in a website is that once you have it up and running, it’s there forever as an advertisement for your business. Unlike other forms of advertising like newspaper ads, Google adwords and Facebook ads that disappear as soon as you stop paying, your investment in a website has lasting value. A creative ad agency like an ad agency in Delhi can help you build a site that will keep working for you for years to come.
Unless you never plan to sleep, your business website performs another important function – it’s online and accessible 24 hours a day, every day of the year. Customers and potential customers can visit your site for support or information whenever it suits them. They won’t have to wait for regular business hours to get what they need.
If you sell products directly from your website, this means that your “shop” is effectively open 24/7, always ready to take a new order. You’ll score customers that can’t reach your physical store or prefer the ease of shopping online.
Hopefully now you see all the reasons your business needs a website, even if you are just in the start-up phase. Talking with a brand design agency in Delhi is the ideal first step if you want to build a website and have a strong presence online.
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