With the rapid growth of social media, consumers are exposed to a range of posts, tweets, and likes on the web and their mobile devices. With the need to interact instantly, graphic design needs to play an important role in building brand awareness and recognition. ‘Digital Natives’ is a term everyone is aware of in this age of digital technology. But is simply telling the story good enough? Verbal communication is considered to be effective, but it seems better to be using visually enriched mediums- poster, magazine, a video, advertisement, card, brochure, where in graphic design is used as a powerful form of communication. It is used so abundantly that it has become a part of our daily lives. From small things like gum wrappers to billboards to the clothes we wear. Behind each small thing in our life lies a designer, deciding how they would like to present an idea or product to you.
Businesses today are utilizing graphic designers and designs to help them succeed. Apppl Combine in Delhi is one such company. One of our expertises lies in Branding. Branding is not constrained to just a company logo, it means that logo on everything that a company represents. It’s not adding the logo to background but having knotted into the brand’s fonts, colors and remaining consistent with graphic standards. Consistency is the key to good graphic design. It creates the structure of the work delivered by you, so that the audience connects to us and recognizes us. We have an in house team of graphic designers who collaborate and conceptualize ideas for your message. We are a creative agency, have designers who think, which is an integral part to being creative. They come up with ideas, concepts which are unique. They also take into consideration the audience you are trying to get through to. Our designs are inspiring, that’s what good graphic design is supposed to do.
Beauty is attractive, we all know that and graphic design reflects beauty in order to attract the target audience. Bit in advertising, it’s not just about beauty but creating something which makes the audience look twice. A well designed marketing piece makes the audience see past the graphics to the message, but at the end of the day it’s the graphics that attract them.