Much to the bewilderment of cyber drifters, who have been backpacking on the conventional SEO strategies for higher footfall, Google has recently ticked in the ‘Loading Speed’ of websites as a necessary stuff for good online rankings. And, needless to say, Google, for the immensity of power it beholds, is likely to bring more significant shifts in the ranking game like never before. So, a smart SEO approach is indeed the clarion call, which none of us should ignore if we aim for better visibility and sales.
Why Loading Speed of a Website is Important?
The overall work ability of a website is directly proportional to user experience, click-through rate, and revenue numbers. The better a site’s functioning, the better the raining benefits and vice-versa! Observations say that visitors have fled the spot when a website failed to load speedily, bringing a major drop in its accessibility figures. There is an average decline of 11% in the page reviews if there is a 1-minute haul. These statistics simply put the need of SEO in broad light and go on to prove how an SEO check-up can ring in benefits, if done with astuteness.
Here, we have provided a low-down on a couple of proven methods, which can speed up a website’s functioning. Read on!
- Keep Those HTTP Requests Down
Check your site for HTTP requests, for they could paralyze your website’s performance to a serious level. An HTTP request, which is made every time when any of the web page elements is loaded, say an image, a style sheet or a script, eventually makes the site in question work like a snail. It is of great importance to nip these HTTP requests in bud, as they consume over 80% of the loading time, and shoo the prospects away.
- CSS Optimization
Dead set against the seamless functioning of a website, a CSS (Cascading Style Sheet) is one big concern. As many websites come embedded with both external and inline CSS, their loading speed takes a full nosedive, making them garner negative remarks across the board. Therefore, to produce a strong online product for user consumption, shift the codes to external CSS sheet when inline CSS is put to use.
- Minimize Plugins
Making claims that installing tons of plugins helps a website function better is far from truth. Chances are, a website may go down in the dumps if too many plugins are activated. In such circumstances, security and technical issues could be your Achilles Heel. The rule of thumb for a swift-running website is to choose limited number of plugins, specifically those which are vital for your website. Let’s not focus on the rest of them, or else your website will make everyone go terribly off.
- Browser Caching
Every file/element of a web page gets downloaded to provide an enhanced page review to the user. These files/elements include CSS style sheets, HTML files, Java Scripts and other multimedia content. However, when you open the same web page again, all such files/elements are downloaded once again. This is a major speed breaker to a website. Browsing Caching creates a storage space for such files, preventing the second-time download of such files; thereby, boosting a website’s load speed conspicuously.