Biscuit Brands Playing A New Card In The Indian Market

Apppl CombineThe biscuit brands in the Indian market are dominating the organized branded space in the market. According to recent reports, biscuit brands are dominating around 10 % of the FMCG market in India.

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Steps To Create A TVC

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Creating a TVC can be difficult especially in today’s time with the clutter of ads and increasing competition. Follow the following steps when creating a TVC for a brand and you will be able to create an impactful TVC.

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How Social Media Is Shaping Digital Marketing Strategies Of Brands

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There was a time when marketers would rely majorly on traditional media like print, radio, television and outdoor primarily to increase their presence in the market thereby instigating customer loyalty. Continue reading How Social Media Is Shaping Digital Marketing Strategies Of Brands

Why Advertising is salesmanship?

dvertising is salesmanship

Advertising’s basic principles are those of salesmanships’. The sole purpose of advertising a thing is to make sales. It is not to create a general effect, not to keep a brand name out there, not to primarily aid other salesman. Treat advertising as a sales activity. The only difference, probably, is the degree of these two activities. Advertising is numerously multiplied salesmanship. It may communicate with masses while a salesperson only talks to one. Continue reading Why Advertising is salesmanship?