1. Humor – Nothing captures our attention like a well-executed ad with humor in it. Does not really matter weather it is subtle, loud or in the face. As long as it’s being noticed and is making smile, the job is done. Ad agencies have understood this and have gone beyond the boring content.
Today’s generation believe in what they perceive and don’t just vaguely accept what is been tried to be sold to them. This awareness among them is a result of globalisation and the status which media has acquired. Advertisements are one such source of media which not only attempt to boost the demand of a product in market but also convey the facts associated with them. But what here one needs to ask oneself is how reliable and ethical are these advertisements. Continue reading Are Morals and Principles A Necessity in Advertisements?
Today consumer’s perception and value of a brand as an entity, product or service has become increasingly intricately woven around each other. As a result, brands have started working to create an appeal that is more personalized, customized and importantly that which connects with the people at an emotional level. What is evident by adopting this approach is that though outwardly they are not focused on sales or promotions. They want to create and maintain relationships with their consumers founded over their experiences. Continue reading Brands go high with emotional quotient