Positive Marketing Is Key To Increasing Brand Value, Here’s Why

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Ever wondered why big multinationals are always trying to be one step ahead in terms of Corporate Social Responsibility. It is not just the morals of the company that they engage in activities such as NGO work, it is also because a contribution from their end has a ripple effect on the overall image of the company. This is layman terms falls under positive marketing. Subliminally the companies are working towards making a change in the society which in turn brings in customer loyalty. Continue reading Positive Marketing Is Key To Increasing Brand Value, Here’s Why

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Don’t Just Read, Interpret

Data is not enough

Data doesn’t actually have any meaning in content. It’s our creativity that defines the data and changes the content of data. Hence, Data is just a tool, but a very useful one. But like any other tool data doesn’t do any work itself, it needs someone with a creative instinct to the hard work. Continue reading Don’t Just Read, Interpret