Here’s why being different is a better strategy than being “better” in business.
Often we can’t differentiate between the two- being different, and not necessarily “better” can be an effective Branding technique and business model.
There will usually always be someone “better” than you; the best way to compete is on a different field.
Monitor your competition in the industry very closely and find the gaps. It’s like what Samsung plans and does against Apple. Profit off from the belief systems. Some people don’t believe in paying $600 for a phone that they believe will update every 12 months. That’s why Samsung made fun of those people and adopted the other half of the market by targeting with their “the next big thing is already here” campaign.
Being perceptive is one of the biggest keys to being an entrepreneur — or just a successful businessman. Be perceptive of your customer’s wants, of your competition’s pitfalls, of the people who don’t like your business or criticize you.
It’s been a tried and tested business model for decades. Just as Samsung is capitalizing off of what Apple doesn’t do or lacks, Apple capitalized off of what Microsoft didn’t do. So you always have to be one step ahead of your competition.
There is always a room to be different and unique. To take a category that has been tried and tested, and then apply the same to what people demand. Where there is demand in the market, you form supply, put it out there and you will succeed. These are basic principles of economics.
And to stand out in today’s time by just battling on quality is difficult. You have to stand out to be noticed and create your unique identity, and that’s hard enough as it is. Controversy is an easy way to make a splash, and offering what your competition does not is an easy way to start that discussion. And quite often, we see that comparative advertising.
Be unique, not better.
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