How Do You Perceive Colors In Marketing?

Importance Of Colour In Branding

Understanding the importance of colors in branding

Humans are bound by visual and colors–and if we go by the facts, we should understand that visual and color play a much bigger role in influencing our decision to make a purchase. Continue reading How Do You Perceive Colors In Marketing?

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Positive Marketing Is Key To Increasing Brand Value, Here’s Why

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Ever wondered why big multinationals are always trying to be one step ahead in terms of Corporate Social Responsibility. It is not just the morals of the company that they engage in activities such as NGO work, it is also because a contribution from their end has a ripple effect on the overall image of the company. This is layman terms falls under positive marketing. Subliminally the companies are working towards making a change in the society which in turn brings in customer loyalty. Continue reading Positive Marketing Is Key To Increasing Brand Value, Here’s Why