Choosing The Right Marketing Agency

As most brands are aware of, hiring the services of a marketing agency could really help the brand development. But as an entrepreneur, it’s really not that stress-free to pick a marketing agency. You need to look for a team who can work with the same mindset of your business. Some businesses search for marketing agencies through their websites, look at the clientele and then choose the one they liked the most. This approach shouldn’t be the only approach to look for an agency. Continue reading Choosing The Right Marketing Agency

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Reasons Amounting To A Marketing Agency Switch


Although one have a very professional relationship with the agency looking after your work, you tend to develop a personal bond with them too. But what if you decide to switch your current marketing agency? That can be a tough task in such situations. Because over the years, you have built a relationship with the people and the organization, conversed with them, shared ideas and aspirations with them and whatnot. Though the decision can be hard, its best for your team and business and you decide to part ways. Continue reading Reasons Amounting To A Marketing Agency Switch

How To Get A Better Brand Reach And Recall

recallWhile facilitating an event, you have the opportunity to meet and collaborate with your customers on an individual level, and market to them with your brand and its services. They’ll find the opportunity to view the services and products and meet the person behind the business. Continue reading How To Get A Better Brand Reach And Recall

Tips for More Consistent Brand Marketing Results

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Introduction: Why is brand consistency important?

Recently at some conference, “The Impact of Brand Consistency” was reported, after interviewing over some 200 senior marketing and brand leaders of various companies of all sizes & sectors and reviewed them about brand consistency. Continue reading Tips for More Consistent Brand Marketing Results

How Do You Perceive Colors In Marketing?

Importance Of Colour In Branding

Understanding the importance of colors in branding

Humans are bound by visual and colors–and if we go by the facts, we should understand that visual and color play a much bigger role in influencing our decision to make a purchase. Continue reading How Do You Perceive Colors In Marketing?

Positive Marketing Is Key To Increasing Brand Value, Here’s Why

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Ever wondered why big multinationals are always trying to be one step ahead in terms of Corporate Social Responsibility. It is not just the morals of the company that they engage in activities such as NGO work, it is also because a contribution from their end has a ripple effect on the overall image of the company. This is layman terms falls under positive marketing. Subliminally the companies are working towards making a change in the society which in turn brings in customer loyalty. Continue reading Positive Marketing Is Key To Increasing Brand Value, Here’s Why