While facilitating an event, you have the opportunity to meet and collaborate with your customers on an individual level, and market to them with your brand and its services. They’ll find the opportunity to view the services and products and meet the person behind the business. Continue reading How To Get A Better Brand Reach And Recall
Introduction: Why is brand consistency important?
Recently at some conference, “The Impact of Brand Consistency” was reported, after interviewing over some 200 senior marketing and brand leaders of various companies of all sizes & sectors and reviewed them about brand consistency. Continue reading Tips for More Consistent Brand Marketing Results
Understanding the importance of colors in branding
Humans are bound by visual and colors–and if we go by the facts, we should understand that visual and color play a much bigger role in influencing our decision to make a purchase. Continue reading How Do You Perceive Colors In Marketing?
Ever wondered why big multinationals are always trying to be one step ahead in terms of Corporate Social Responsibility. It is not just the morals of the company that they engage in activities such as NGO work, it is also because a contribution from their end has a ripple effect on the overall image of the company. This is layman terms falls under positive marketing. Subliminally the companies are working towards making a change in the society which in turn brings in customer loyalty. Continue reading Positive Marketing Is Key To Increasing Brand Value, Here’s Why