The Harmonious Evolution of Branding: Unveiling Auditory Identities in a Visual Era

In today’s rapidly evolving landscape, where visuals dominate the marketing arena, a subtle yet profound transformation is taking place – the resurgence of sound in branding. While visuals have long been hailed as the primary medium for brand recognition, the potential of sound to evoke emotions and connect with audiences on a deeper level should not be underestimated. Brands are now recognizing this untapped potential and are delving into the auditory realm, orchestrating captivating symphonies that resonate with consumers far beyond what the eyes can perceive.

Baskin-Robbins Unveils Refreshed Brand Identity: Staying Ahead of the Curve

Baskin-Robbins is a brand that needs no introduction. For decades, the brand has been synonymous with delicious ice cream treats that delight customers of all ages. Recently, the company unveiled its new brand identity, which is designed to reflect the evolving needs and tastes of its customers.

Ghar Hai Banana Too, Hippo Stores Hi Jana

Hippo Stores is the first wholesale store in India to offer all building products at a wholesale price. The brand’s marketing campaign was conceptualized by Apppl Combine, a marketing and advertising agency partner to Hippo stores.

Read more: Ghar Hai Banana Too, Hippo Stores Hi Jana

Hippo stores’ advertising agency, Apppl Combine, helped them reach their target by generating and increasing the footfall to their store through multiple platforms including digital, radio, newspapers, and outdoors. Apppl Combine created a 360-degree advertising campaign that leveraged all mediums to drive sales.

Hippo Stores offers you 250+ products from 160+ brands under one roof and at the lowest possible price. That is why if “Ghar hai banana too, Hippo stores hi Jana”, Hippo stores have made shopping for building materials easy by bringing all the products under one roof.

Apppl Combine The Marketing Brains Behind Hippo Store’s Success

Hippo Stores is one of the most successful category creators in the building supplies industry. The brand’s potential for success was clear from the start.

Hippo Store – Launched By Apppl Combine

Hippo Stores was launched in 2021 to serve as a one-stop shop for your building products @wholesale prices. India’s first Omni-channel Construction solution, Hippo Stores brings together the country’s largest and most diverse assortment of 160+ brands of building products under one roof of retail and etail format.

Out Of The Box Brand Strategy

You might have a great product/brand but did the consumers connect with your brand? That’s the most important question to ask. Unless you can engage your audience, your brand is perhaps one amongst those endless brands out in the market.

How Does A Creative Branding Agency Help In Expanding Your Business?

A creative branding agency is a fusion of branding and marketing communication, which gives a different direction to a business. It uses all the aspects of advertising, branding, marketing, promotions, and all the other trending platforms for enhancing a business. It looks for the best advertising practices that can be used to make a business renowned in the market. Working with creative branding agencies gives a unique brand identity and brand visibility to a business. It may have the following benefits –