Positive Marketing Is Key To Increasing Brand Value, Here’s Why

Ever wondered why big multinationals are always trying to be one step ahead in terms of Corporate Social Responsibility. It is not just the morals of the company that they engage in activities such as NGO work, it is also because a contribution from their end has a ripple effect on the overall image of the company. This is layman terms falls under positive marketing. Subliminally the companies are working towards making a change in the society which in turn brings in customer loyalty.