In a defining moment for the energy industry, Ovo, the renowned challenger brand founded in 2009, is undergoing a remarkable transformation. As the company continues to evolve and expand its services beyond being just a “kilowatt-per-hour energy supplier,” it has decided to embrace its new identity as a major energy player while retaining its cherished challenger spirit. This bold move involves dropping the word “Energy” from its name as part of a comprehensive brand refresh that reflects its maturity as a business. Let’s explore the significance of this strategic decision and how Ovo is poised to solidify its position as a formidable force in the energy market.
APPPL COMBINE 