Harmonizing Brand Identity: Bandhan Bank’s Melodic Journey with ‘Call of Bandhan’


In the realm of branding, the power of identity goes far beyond visual aesthetics. It’s about creating an emotional connection that resonates with the audience’s heart and mind. Bandhan Bank, on its eighth anniversary, has taken this concept a step further by introducing a unique sonic identity – ‘Call of Bandhan’, composed by the celebrated sound designer and music composer Amit Trivedi. This musical masterpiece isn’t just a tune; it’s a symphony that encapsulates the very essence of what Bandhan Bank stands for – empowerment, freedom, inclusivity, and warmth.

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