Prepare to be enchanted as two iconic pink-loving brands, BarbieTM and Baskin Robbins, join forces for a magical collaboration known as #TimeForPink. With the highly anticipated Barbie movie set to hit theatres exclusively on July 21st, Baskin Robbins India pays tribute to this beloved icon with a whimsical treat known as the Mermaid Sundae. Barbie, renowned for her limitless imagination and empowering spirit, has captivated the hearts of millions worldwide. In celebration of the movie release, Baskin Robbins India creates a delectable delight that brings dreams to life. The Mermaid Sundae blends fantasy and flavor, featuring a creamy ice cream scoop adorned with a whimsical mermaid tail and enchanting sparkles that will leave you yearning for more.
Baskin Robbins India is proud to partner with Barbie The Movie, a collaboration that promises to be truly magical. Both Barbie and Baskin Robbins share a commitment to spreading joy, igniting imagination, and creating unforgettable experiences. The Mermaid Sundae perfectly embodies the spirit of this partnership, offering customers an extraordinary and delightful experience.
The Mermaid Sundae is a visual and culinary masterpiece, crafted with utmost care and attention to detail. Each sundae boasts a generous scoop of Baskin Robbins’ creamy and flavorful ice cream, lovingly adorned with a whimsical mermaid tail made of delectable ingredients. The vibrant colors and magical sparkles will transport customers into a world of wonder and make-believe. This enchanting treat not only appeals to the taste buds but also creates an immersive experience that brings out the inner child in everyone.
Mohit Khattar, CEO of Graviss Foods, the parent company of Baskin Robbins India, expresses excitement about the partnership with Barbie The Movie. The collaboration between these two iconic brands is a natural fit, given their shared commitment to joy, imagination, and creating unforgettable moments. By joining forces, they are able to reach a wider audience and amplify the fun and excitement surrounding the Barbie movie release.
Barbie The Movie holds a special place in the hearts of fans, and this collaboration aims to elevate the experience by offering a tangible connection to the film through the Mermaid Sundae. Baskin Robbins India understands the importance of creating immersive experiences that resonate with customers, and the Mermaid Sundae serves as a delightful embodiment of that commitment. From the moment customers lay eyes on the sundae, they are transported into the magical world of Barbie, where dreams come true.
George John, Director of Marketing (Theatrical) at Warner Bros. Discovery, shares his enthusiasm for the collaboration, emphasizing its ability to generate even more fun, excitement, and the “best day ever” for Barbie fans in India. The partnership with Baskin Robbins India provides an additional layer of engagement and entertainment, allowing fans to indulge in a treat that truly captures the essence of Barbie’s enchanting universe.
The collaboration between Barbie and Baskin Robbins India marks a delightful fusion of joy, imagination, and delectable treats. Through the magical Mermaid Sundae, customers can immerse themselves in the world of Barbie, experiencing a taste of the film’s wonder and whimsy. This partnership exemplifies the power of collaboration in creating extraordinary experiences that bring smiles and create lasting memories.
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