APPPL Combine is a hybrid & innovative fast growing multinational marketing
communication agency which operates on a borderless front, having owned offices
in Singapore, UK, India and Hong Kong.
In an ever-evolving landscape of marketing and advertising, global electronics giant LG has embarked on a bold journey to redefine its brand identity. Introducing the “Life’s Good” campaign, LG aims to infuse a renewed sense of dynamism and youthfulness into its image, while also connecting with customers on a deeper level during times of uncertainty. The campaign, which began on August 22, includes a range of activities, from eye-catching digital out-of-home (OOH) advertisements at iconic landmarks to engaging social media initiatives. This strategic overhaul underscores LG’s commitment to resonating with consumers through meaningful messaging and innovative approaches.
In today’s rapidly evolving landscape, where visuals dominate the marketing arena, a subtle yet profound transformation is taking place – the resurgence of sound in branding. While visuals have long been hailed as the primary medium for brand recognition, the potential of sound to evoke emotions and connect with audiences on a deeper level should not be underestimated. Brands are now recognizing this untapped potential and are delving into the auditory realm, orchestrating captivating symphonies that resonate with consumers far beyond what the eyes can perceive.
In the realm of branding, the power of identity goes far beyond visual aesthetics. It’s about creating an emotional connection that resonates with the audience’s heart and mind. Bandhan Bank, on its eighth anniversary, has taken this concept a step further by introducing a unique sonic identity – ‘Call of Bandhan’, composed by the celebrated sound designer and music composer Amit Trivedi. This musical masterpiece isn’t just a tune; it’s a symphony that encapsulates the very essence of what Bandhan Bank stands for – empowerment, freedom, inclusivity, and warmth.
In the ever-evolving world of business, the significance of a corporate identity cannot be overstated. It’s not just a logo or a visual representation; it’s a reflection of an organization’s values, aspirations, and growth trajectory. Honasa Consumer, the holding company of renowned brands such as Mamaearth, The Derma Co., Aqualogica, and House of Brands for personal care, has taken a significant stride by unveiling a reimagined corporate identity that encapsulates its evolution, commitment to innovation, and consumer-centric approach.
The freshly minted corporate identity is a tapestry of three essential elements, each bearing its own symbolism. These elements come together to convey a powerful narrative that resonates with the essence of Honasa Consumer’s journey and ambitions.
The Female Figure: At the core of the redefined identity stands a female figure, embodying the attributes of a nurturing mother. This portrayal symbolises the heart and origin of the organisation, with Mamaearth being the focal point. It’s a testament to the nurturing ethos that Mamaearth, as a brand, has been built upon. This figure serves as a reminder of the values that drive Honasa Consumer’s initiatives and the nurturing spirit that fuels its growth.
The Tree of Life: The inclusion of the tree of life is a visual representation of growth, balance, and prosperity. This emblematic element signifies not only the company’s ascent but also its commitment to maintaining equilibrium and fostering prosperity across its endeavours. Just as a tree grows and flourishes with sturdy roots, Honasa Consumer’s growth is deeply anchored in a strong foundation.
Multihued Circles: The third element comprises multihued circles that represent the fruits of labour and the diverse brand portfolio that Honasa Consumer boasts. Each circle embodies a brand, a project, a success story, or a collaboration. Collectively, they showcase the company’s collaborative spirit and the vibrant spectrum of offerings it brings to the market.
The redesigned logo is more than just a visual change; it’s a statement of the company’s values and aspirations. It encapsulates Honasa Consumer’s agility, clarity, and progressiveness, making it an impactful representation of its identity.
Varun Alagh, co-founder and CEO of Honasa Consumer, articulated the significance of this transformation by stating, “The change in the corporate identity is not just a visual change, it is a representation of our evolution, along with our commitment to innovation, consumer centricity, balance, and growth.” This statement underscores that the corporate identity revamp is a manifestation of the company’s journey, ethos, and future ambitions.
Such a profound transformation in corporate identity is often undertaken with the assistance of marketing agencies and advertising firms. These specialised entities bring their expertise to the table, guiding organisations through the process of reimagining their identity while keeping their brand essence intact. They craft narratives that resonate with consumers, align with the company’s goals, and breathe new life into its visual representation.
The act of revamping a corporate identity is more than a cosmetic change; it’s a strategic move. It not only grabs attention but also sends a clear message to stakeholders, partners, and consumers that the organisation is committed to growth, innovation, and staying aligned with evolving market dynamics. In conclusion, Honasa Consumer’s unveiling of a reimagined corporate identity is more than a visual transformation—it’s a representation of their evolution and commitment to their core values. The amalgamation of the female figure, the tree of life, and the multihued circles forms a compelling narrative that encapsulates the organisation’s journey, aspirations, and diverse brand portfolio. As the corporate world continues to evolve, strategic moves like these serve as testaments to a brand’s resilience, adaptability, and progressive mindset. Such transformations are often facilitated by marketing agencies and advertising firms that understand the intricate dance between identity, narrative, and growth. Honasa Consumer’s journey stands as an inspiring example of how a refreshed identity can redefine a brand’s trajectory and resonate with audiences on a deeper level.
Dabur India, a prominent player in the FMCG sector, has recently unveiled its financial performance for the first quarter of fiscal year 2024. The figures underscore an impressive surge in advertising spending and public outreach, reflecting the brand’s dedication to expansion and innovation. Let’s delve into the numbers and explore the significance of increased ad spends, along with the pivotal role that advertising and marketing agencies play in this growth trajectory.
In a resounding celebration of 35 years of excellence, Kajaria, a pioneer in the ceramics industry, has unveiled its latest Desh Ki Mitti Campaign, featuring Bollywood stalwarts Akshay Kumar and Ranveer Singh as brand ambassadors. This 360-degree pan-India campaign, conceptualised embodies the spirit of unity that binds our nation, while spotlighting Kajaria’s commitment to providing top-tier quality products that endure the test of time.
Milap Cosmetics, a leading beauty brand, has recently unveiled its brand-new logo, signifying a remarkable chapter in the company’s journey. Rooted in their unwavering commitment to beauty, empowerment, and timeless elegance, the logo is a true reflection of the brand’s core values. The process of creating this iconic symbol began with meticulously hand-drawn sketches, which were then digitally refined to achieve a flawless design, epitomising perfection and grace.
In a groundbreaking collaboration, Meta and Microsoft have unleashed Llama 2, a powerful large language AI model designed to revolutionise the AI landscape. This sophisticated language model is available for public use, free of charge, and boasts exceptional versatility. In a strategic move to enhance accessibility and foster innovation, Meta has shared the code for Llama 2, allowing researchers to explore novel approaches for refining large language models.
Prepare to be enchanted as two iconic pink-loving brands, BarbieTM and Baskin Robbins, join forces for a magical collaboration known as #TimeForPink. With the highly anticipated Barbie movie set to hit theatres exclusively on July 21st, Baskin Robbins India pays tribute to this beloved icon with a whimsical treat known as the Mermaid Sundae. Barbie, renowned for her limitless imagination and empowering spirit, has captivated the hearts of millions worldwide. In celebration of the movie release, Baskin Robbins India creates a delectable delight that brings dreams to life. The Mermaid Sundae blends fantasy and flavor, featuring a creamy ice cream scoop adorned with a whimsical mermaid tail and enchanting sparkles that will leave you yearning for more.
In a defining moment for the energy industry, Ovo, the renowned challenger brand founded in 2009, is undergoing a remarkable transformation. As the company continues to evolve and expand its services beyond being just a “kilowatt-per-hour energy supplier,” it has decided to embrace its new identity as a major energy player while retaining its cherished challenger spirit. This bold move involves dropping the word “Energy” from its name as part of a comprehensive brand refresh that reflects its maturity as a business. Let’s explore the significance of this strategic decision and how Ovo is poised to solidify its position as a formidable force in the energy market.
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